Slide 4 of 10
The hyperlink in this understanding is neither a medium or a specific nonlinear form, but a rhetoric device among many others in the computer. It is a rhetoric option, which can used for a wide spectrum of narrative forms (both linear and non-linear), for
This implies another approach to theorzing the signification of hypertext for different forms of communication and the relation of hypertext and print.
We have to take into account its effects on specific forms of communication and describe what actually happens, when they are hyperlinked.
In the following I shall be looking on scholarly communication by focusing on scholarly texts and scholarly archives on the web.